Price: $4.99 @ Trader Joe’s imported by Underdog Wine
What They Said:
Per the bottle “Every Now & Zen you’ll find your tastebuds about to capsize from the spicy surge of Asian cuisine enticing you to enjoy a calming sip of our Wasabi White. The bright tropical fruit of pineapple, mango and lemon twist awaken the delicious flavors of spicy food and bring peace to your palate.
Grown in the Alsace region of France, the climate develops well-structured, food-friendly wines. Relax, chill and enjoy a splash of Now & Zen with spicy Szechuan shrimp, chicken or pork stir fry. Now & Zen will bring your dinner peace.”
What I Think:
This one had a lot going for it on sight being from the Alsace. You see I’ve been a big fan ever since my wife to be took me out for my first fine dining experience at Hubert Keller’s Fleur de Lys here in San Francisco. You see he hails from the Alsace and delectably paired the wines of the region with an incredible meal. To even spark those memories is worth the fiver I dropped on this bottle. How’s that for full disclosure.
On getting it home I did a quick search and found that this one has wider distribution than you usually see from a TJ’s offering. Given that I would generally think this is a bad or “marked” lot that someone needed to liquidate. Around the net the best price on this one is $8, $10 appears to be the average. For locals with a BevMo in the area they are asking $11. I also took note of the importer on this one, Underdog Wine Merchants, a new one to the Trader Joe’s wine aisle. On checking their site I was pleased to see another of my favorites; A Mano. Hope to see some more offerings from this importer at Trader Joe’s soon… Too bad the site didn’t have any information on this bottle itself.
This one was a blend, my first from the region, of 40% Sylvaner, 30% Pinot Blanc, 15% Riesling, 15% Gewurztraminer. Thin pineapple notes on a pretty nose, just a hint of sweetness I could do without. On the palate I find lemon notes and perhaps a hint of lychee. The mouth feel is mellow and refreshing without being overly sweet. The mineral structure makes this a nice balanced effort throughout turning pleasantly tart on the finish. For $8 I might be on the fence but at $5, factor my Alsace bias in as you see fit, I already bought another bottle. Next time maybe I’ll even have it with spicy Szechuan shrimp as they recommend.
Rating: Buy It